The question, and more importantly my response, reminded me of why I’d gotten into the industry in the first place - my love of creativity, the magic and connection that can be created through design and the levels of craftsmanship, care and attention to detail I had come to deeply appreciate after having worked with some of the finest luxury brands and creative geniuses in the years prior…
I left that role shortly after that conversation.
Read MoreResponsible marketing stops us from calling people “consumers” and focusing too much on how to make them “consume more”. It treats people with deep regard to inform, educate and converse in a mutually beneficial conversation based on congruency, respect and honest transparency.
We shift from buzzwords and meaningless constant content, to real and meaningful connection.
True connection changes how people feel, it changes what we do, and it creates change in the world.
Read More“Creative individuals don’t have to be dragged out of bed; they are eager to start the day. This is not because they are cheerful, enthusiastic types. Nor do they necessarily have something exciting to do. But they believe that there is something meaningful to accomplish each day, and they can’t wait to get started on it.
Eventually most of the day should consist of tasks you look forward to, until you feel that getting up in the morning is a privilege, not a chore.”
― Mihaly Csikszentmihalyi, Creativity: Flow and the Psychology of Discovery and Invention
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